Coach and supervisor of leaders – Leadership coach – Sparring partner

The importance of leadership in a changing world

Are you the leader your company needs today? The challenges have changed: a crisis of meaning, accelerating transformations, constant pressure on results. Strong leadership no longer depends on a title, but on a mindset, a vision, and the ability to engage employees in a collective movement. Leadership coaching is a key tool to meet these challenges with accuracy, impact, and clarity.

Being a leader today means embodying a vision, bringing out talents, strengthening managerial skills, and demonstrating the ability to step back in the face of complexity. It also means navigating uncertainty, managing stress, and driving high-impact collective work.

At Be and Lead, we offer coaching for demanding leaders. Our coaching programs are designed for leaders, managers of managers, fintech CEOs, and executives of SMEs and mid-sized companies seeking personalized and structured support.

How to develop powerful, aligned, and sustainable leadership?

Professional leadership is based on self-mastery, the ability to inspire collaborators, and a true awareness of human and organizational challenges. For a leader, seeking support means entering a specific process of transformation, aimed at:

  • Affirming their posture as a modern and powerful leader

  • Communicating their embodied leadership

  • Developing impactful personal branding and self-marketing

  • Aligning strategic objectives with team dynamics

  • Smoothing change management and better steering performance

  • Improving professional communication, especially personal marketing and personal branding

  • Developing key skills in a changing world

  • Strengthening the ability to make sustainable and impactful decisions

  • Using the body to fully embody leadership, enhance power, and channel energy effectively

  • Aligning Leadership with business objectives.

This coaching process, supported by a professional coach or supervisor, aims to create a space for perspective, clarity, and alignment in service of the company, its collaborators, and the leader’s vision.

The 3 Pillars of Be and Lead coaching

At Be and Lead, we have structured our leadership support around three essential pillars, each designed to address the different dimensions of the leadership role: individual, collective (executive team, management committee, executive committee, steering committee), and organizational.

  • It all begins with a meeting with oneself. Individual coaching or supervision for leaders allows a deep exploration of one’s drivers, obstacles, and areas of strength. It is an inner process of clarification, where personal and professional goals align.

    In this phase, Gilles Dufour, a leadership coach, acts as an experienced partner—both demanding and empathetic—helping to regain clarity, momentum, and a renewed strategic vision.

    Objective: to develop an embodied leadership stance that supports sound decision-making in all areas of professional life.

  • A leader cannot transform alone. Collective coaching then comes into play to strengthen group dynamics. This involves reinforcing managerial cohesion, making communication more explicit, uncovering blocking dynamics, and unlocking a collective intelligence that is often underutilized.

    Gilles draws on his passion for extreme sports, trekking, and yoga to create environments where teams can grow together in a safe space conducive to authenticity, engagement, and collective performance.

    Objective: to establish a fluid, responsible leadership aligned with the company’s desired values.

  • Finally, the third pillar follows a systemic approach. It involves strategic support for all or part of the company as a whole, aimed at evolving its culture by challenging and supporting the key elements of that culture.

    We assist leaders in improving the connection between different hierarchical levels, evolving governance methods, and valuing all talents at every level of the organization.

    Objective: to strengthen a growth ecosystem where the impact of leadership flows through every layer, from the executive committee to frontline teams.

Supporting leaders: both in-person and remotely

Be and Lead offers support in France and Europe, both in-person and remotely, according to your preferences and availability. We operate notably in several key cities:

Coaching in Paris: for business leaders at the heart of major economic and political transformations.

Coaching in Nice / Sophia Antipolis / PACA: for leaders in tech, startups, innovative companies, and schools.

Coaching in Aix-en-Provence / Marseille: for regional leaders seeking strategic alignment.

Gilles Dufour – A demanding and deeply human vision of coaching

Coach for executives, supervisor, former trader and executive in international finance, Gilles Dufour has developed a professional coaching approach rooted in life experience and the exploration of human limits.

From the peaks of the Himalayas to meeting rooms, his journey shapes a demanding vision of management: rigorous, committed, and deeply human. Today, he puts all this expertise at the service of training and developing leaders.

“What drives me is supporting talents to find their true place, helping teams strengthen, and guiding organizations to evolve towards greater agility and coherence.”

Stories of transformations.

  • « Coaching was an opportunity for me to continue improving my strengths (communication, leadership stance), and also to help me manage a very difficult professional situation, in a context that leads us not to share these challenges and therefore to feel alone. Gilles’s attentive listening to accurately identify the levers to act upon, his support through the change, sometimes even pushing me, allowed me to surpass myself. It is truly a journey in which you see yourself evolve and adapt. You are both guided and an active participant. »

    José Saloio – CEO in the Tech and Finance sector

  • « Gilles helped me define my leadership style and, more broadly, embrace my “power.” His emotional intelligence and high standards pushed me to surpass myself. Finally, his connection to current economic and financial realities allowed us to integrate our reflections into a longer-term strategy beyond the scope of the coaching itself. »

    Ainara Ipas Bastard, General Director

  • « Gilles supported me for nearly a year in developing and shaping the vision of my role as a manager, a leader, and my own mission. Gilles is indeed a “humanist warrior,” deeply committed to his mission of revealing our deepest goals; he challenges with kindness, supports, and unleashes energies with subtle power and genuine sincerity and availability. I want to express my deep gratitude for all the benefits his support has brought me, especially in a context where, since 2020, the responsibilities and challenges of being a business leader have never been so intense… and exciting!»

    Eric Manfrino, President and co-founder Land’act

  • « I am concluding these few months of coaching with Gilles, having achieved my goals and with exciting prospects ahead of me. I appreciated the way of working with Gilles—direct and human, always well-equipped and thorough. I liked his quick wit and the empathy he shows when working with his emotions and sharing his feelings. Thank you! »

    Stéphane C. – IT Consulting – Sr Director

  • « Gilles Dufour – Exceptional mentoring support. We have been working together for about a year, and at each session, there is one certainty: an open, sincere, and authentic exchange that is always grounded in the present moment and starts from where I am. I know I can rely on his reflective feedback and his accurate, insightful expertise to clarify my Present, Past, and Future… which allows me each time to move forward faster with joy and enthusiasm, entrepreneurial energy reconnected to my body… as well as the confidence in myself to take action! Learning to "savor successes" was one of the key lessons Gilles was able to teach me. So much time saved through working with him. Call him— it will be your best decision of the month! »

    Christophe Bichet, Speaker – Life coach

  • « Coaching came at a pivotal moment for me; it offered me an opportunity to regenerate, refocus on my strengths, and regain positive momentum. I learned to better structure my communication as well as to reconsider my time management and priorities. Gilles embodies with great consistency what he communicates. I appreciated his pragmatic approach and our mutual frankness, as well as his keen understanding of my company’s challenges. The practical role-plays help firmly anchor his advice and push you out of your comfort zone. »

    Olivier – Marketing Director

  • « I was delighted to collaborate with you several times over the past years. I appreciated your human and professional qualities and thank you again for the support that helped me bounce back and continue my life journey with serenity. Gilles not only allowed me to question myself and recharge my energy but also to highlight my strengths. I came out of these sessions feeling fully energized. »

    Claude M. – HRD

  • « Thank you again, I believe this coaching was truly impactful. You came through with the right words and the posture I needed to realign myself, to “find myself” again. I left with a momentum that suits me and excites me.. »

    Jean D. HRD, BNP Paribas

  • « Gilles is a great mentor with both empathy and efficient guidance. It has been a support to achieve high performances while keeping a strong work-life balance. »

    Marie Gulin – Chief Marketing Officer

  • « It had been a long time since I’d been hit like that. Now I know where I stand and clearly have in mind the milestones I need to reach. Just for that, this session was amazing, and I wanted to thank you a thousand times again. »

    Mathieu, Head of Strategic Planning – UX and Social Media at a digital agency

  • « Gilles helped me integrate my feelings, emotions, and dreams into managing my projects, while bringing a demanding business dimension. »

    T. G. – Chief Executive Officer

  • « Gilles helped me not only to question myself and recharge my energy but also to showcase my strengths. I came out of these sessions feeling fully energized. »

    Reza Kaci – Trading Director, UBS

  • « Gilles’s coaching was very important for working on the transition from a CEO role to that of a leader. Gilles is very attentive to needs and ensures that discussions are followed by concrete actions. I especially appreciated his approach to developing one’s power. Gilles challenges strongly, always with kindness, and our exchanges were marked by great trust and rapport. I want to thank Gilles for his support, which has been very beneficial to me; his advice continues to guide me. »

    Jean-Christophe Coquillaud - CEO

Découvrez notre blog.

  • L'IA je l'utilise, mais je ne suis pas au niveau

    Soyons clairs : qui, parmi nous, peut vraiment affirmer qu’il tire le meilleur parti de l’intelligence artificielle ? Moi, je ne m’en cache pas : je l’utilise, mais je sais que je suis encore loin du compte. C’est là tout l’enjeu. L’IA est partout – dans le monde du travail, nos stratégies, nos réflexions – elle modifie notre façon de concevoir nos métiers. Mais pour beaucoup de dirigeants, elle reste un outil sous-exploité, une opportunité qu’on effleure sans la saisir pleinement.

    Lire

  • Comment mieux conscientiser nos biais

    On entend souvent que les grands leaders sont rationnels, stratégiques, et qu’ils prennent des décisions basées sur les faits. Mais dans la réalité, notre cerveau devient parfois notre pire ennemi : regardez nos hommes politiques et leur biais sur le pouvoir, l’argent ou le sexe…
    Nous sommes truffés de biais inconscients qui faussent notre perception, influencent notre management et, parfois même, sabotent nos meilleures intentions.

    Lire

  • Connecté et moderne : comment moderniser son Leadership

    Vous avez sûrement déjà entendu cette phrase qui vient du livre du célèbre coach Marshall Goldsmith et que j’aime traduire par “ Actualisez nos stratégies de réussites ”.

    Le monde connecté a gagné le monde du travail et la déferlante IA devient une opportunité d’évolution incroyable. Tout change :  les attentes de la nouvelle génération, les codes, les attentes évoluent et vos équipes attendent de vous un dirigeant moderne et connecté. Êtes-vous prêt à relever le défi ?

    Lire
Blog du Leadership Transformationnel