Be and Lead offers leaders and organizations coaching to reinvent themselves by aligning high standards with humanity.

A powerful and embodied support that enables lasting transformation.

Explore the energies that drive you with the archetypes game.

Explore the energies that drive you with the archetypes game.

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Transform your organization by supporting your leaders and their teams.

Gilles Dufour founded Be and Lead in 2009 after 15 years in investment banking. A coach and supervisor for over 20 years, he brings a strategic and integrative vision of change. His business acumen and ability to challenge with kindness are key assets in effectively supporting his clients’ transformation, both individually and collectively.

Be and Lead’s offer is based on a core belief: any lasting transformation begins with the individual, flourishes within the collective, and radiates throughout the organization. It is a journey in three interconnected stages, reflecting its founder’s own life path—from finance to individual coaching, then to team coaching, and finally to supporting complex organizations.

Be and Lead offers tailor-made transformation programs that integrate emotional intelligence, creativity, and the ability to embody change.

Gilles Dufour is a "humanist pathfinder," a coach who is incisive, bold, and demanding. Deeply empathetic, he believes in each person's ability to transform and succeed beyond their ambitions.

“ I am Gilles Dufour, coach and supervisor. My vision of coaching is holistic and deeply rooted in my life journey. From international finance to personal transformation, from volunteering with former inmates upon their release to the summits of the Himalayas, all these experiences have enriched my practice and enable me today to support my clients in revealing their uniqueness and surpassing themselves.

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