Succeed by reinventing yourself beyond your ambitions.

Be and Lead offers leaders and organizations coaching to reinvent themselves by aligning high standards with humanity.

A powerful and embodied support that enables lasting transformation.

Gilles Dufour, coaching leadership des dirigeants

The Be and Lead offer: from personal development to collective transformation

Transform your organization by supporting your leaders and their teams.

Gilles Dufour founded Be and Lead in 2009 after 15 years in investment banking. A coach and supervisor for over 20 years, he brings a strategic and integrative vision of change. His business acumen and ability to challenge with kindness are key assets in effectively supporting his clients’ transformation, both individually and collectively.

Be and Lead’s offer is based on a core belief: any lasting transformation begins with the individual, flourishes within the collective, and radiates throughout the organization. It is a journey in three interconnected stages, reflecting its founder’s own life path—from finance to individual coaching, then to team coaching, and finally to supporting complex organizations.

Be and Lead offers tailor-made transformation programs that integrate emotional intelligence, creativity, and the ability to embody change.

  • Objective: Find your rightful place, rekindle your energy, and turn your aspirations into concrete achievements.

    In a demanding, uncertain, and ever-changing environment, it's easy to lose touch with what truly drives us. Individual coaching provides a space to refocus—a dedicated moment for yourself to regain clarity, alignment, and the power to act.

    It’s the starting point of a transformational journey that enables you to:

    • Identify what truly matters: your deep aspirations, core values, and authentic ambitions.

    • Understand the obstacles, often invisible, that hold you back from moving forward with ease.

    • Awaken your individuality, and restore uniqueness and impact to your professional presence.

    • Reconcile ambition with inner balance, to move ahead with coherence, energy, and meaning.

    • Develop aligned and inspiring leadership that rises to today’s challenges.

    A complete offering to support your transformation

    This personalized coaching is part of a broader approach built around six complementary levers:

    • Executive individual coaching

    • Leadership team coaching

    • Collective intelligence

    • Strategic coaching

    • Leadership and communication training

    • 360° feedback

    A tailor-made approach

    In this process, Gilles acts as a sparring partner—both caring and demanding—helping you gain perspective, reconnect with your inner strength, and take action with clarity and precision.

  • Objective: Build aligned teams capable of self-regulation, healthy challenge, and collectively driving both individual and strategic transformations.

    Once individual reconnection has begun, collective coaching acts as a transformation accelerator. It provides teams with a structured and stimulating framework to evolve from a group of individuals into an aligned, aware, and high-performing collective.

    In a rapidly changing professional world marked by the rise of artificial intelligence, digitalization, and accelerated transformations, successful teams are those that combine individual clarity with collective energy.

    Collective coaching enables you to:

    • Strengthen the quality of relationships: communication, listening, trust, solidarity.

    • Identify invisible dynamics: power plays, tensions, resistance, barriers to cooperation.

    • Create a space for dialogue and experimentation where everyone can express themselves, adjust their stance, and fully contribute.

    • Foster authentic collective intelligence, where differences become levers of complementarity.

    • Mobilize talents around a clear direction to build lasting and embodied collective performance.

    A comprehensive and tailor-made approach

    We combine several methods to embed these transformations sustainably:

    • Executive team coaching

    • Collective intelligence

    • Strategic coaching

    • Leadership and communication training

    • 360° feedback

    An embodied facilitation style

    Thanks to his background in extreme sports, yoga, and group expeditions, Gilles catalyzes powerful team dynamics. He knows how to bring out authentic voices, encourage genuine cooperation, and create spaces where everyone finds their rightful place within the group.

  • Objective: Transform the organization into a living ecosystem where everyone actively contributes to a bold, agile, and meaningful future.

    In a world undergoing profound change at an unprecedented speed, traditional reference points are no longer enough. Technological acceleration, the rise of artificial intelligence, ecological transitions, crises of meaning and engagement.
    Organizations are thus called to reinvent themselves deeply through systemic and human work. It’s no longer just about optimizing processes but about unleashing individuals’ energy, reconnecting each person to their personal power in service of an inspiring collective project. Organizational coaching responds to this evolution.

    What organizational coaching enables

    • Align different hierarchical levels by fostering bridges of understanding and cooperation between leadership, teams, and cross-functional roles.

    • Identify transversal levers of transformation, often blocked by silos or power struggles.

    • Create fertile environments where everyone can (re)find their place, express their potential, and contribute to a meaningful dynamic.

    • Evolve managerial cultures toward greater shared responsibility, co-construction, and attention to subtle signals.

    • Foster resilience and collective adaptability.

    An integrated and tailor-made approach

    We mobilize complementary levers adapted to the specific challenges of each organization:

    • Strategic coaching

    • Executive team coaching

    • 360° feedback

    • Collective intelligence

    A catalyst for transformation

    Thanks to his experience in complex and evolving environments, Gilles acts as a catalyst for movement. His approach is both strategic and deeply human. He supports all levels of the organization.

  • Our mission: To accelerate the emergence of a new culture, we support our clients in co-designing transformative leadership journeys. By questioning leadership rituals and practices, we co-construct new success strategies to integrate them into a six-month program, encompassing four key dimensions:

    • Individual coaching: to strengthen personal power, clarify ambitions, remove obstacles, and assert leadership.

    • Talent development: to cultivate the essential skills for inspiring, agile, and responsible leadership.

    • Collective coaching: to unite teams, strengthen cohesion, and foster lasting collective intelligence.

    • Organizations coaching: to support systemic transformations and embed a new engaged culture.

    Our programs are part of a comprehensive, progressive, and coherent approach.

    Our ambition: To create a culture of sustainable success, where individual development feeds collective dynamics and drives a deep, meaningful organizational transformation.

  • Objective: Strengthen the capacity of individuals and groups to evolve through co-intelligence.

    Co-coaching is an innovative peer-learning approach that stimulates collective intelligence, develops a reflective mindset, and reinforces collaborative dynamics.
    Based on structured exchange and reciprocity, it allows each person to progress while contributing to the development of others.

    Thanks to co-coaching, your teams can:

    • Strengthen individual autonomy and responsibility by relying on spaces for compassionate listening and constructive feedback.

    • Cultivate a culture of trust, cooperation, and mutual support, essential for sustaining transformations.

    • Accelerate the adoption of change by mobilizing internal resources and encouraging creativity and innovation.

    • Foster positive dynamics where everyone becomes a full participant in collective transformation.

Coaching de dirigeants en leadership - Gilles Dufour

A humanist pathfinder, serving transformation.

Gilles Dufour is a "humanist pathfinder," a coach who is incisive, bold, and demanding. Deeply empathetic, he believes in each person's ability to transform and succeed beyond their ambitions.

“ I am Gilles Dufour, coach and supervisor. My vision of coaching is holistic and deeply rooted in my life journey. From international finance to personal transformation, from volunteering with former inmates upon their release to the summits of the Himalayas, all these experiences have enriched my practice and enable me today to support my clients in revealing their uniqueness and surpassing themselves.

The Be and Lead team.

Stories of transformations.

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